Today, Soft2Bet is one of the key players in the modern iGaming industry, applying innovative technologies in its work. The brand’s range includes numerous individual solutions for online bookmakers and casinos. Operators from different countries can choose ready-made customisable platforms for business launch and attracting new players’ attention. Thanks to Uri Poliavich’s strategic leadership, the company experienced rapid growth, transforming from an ordinary startup into a globally recognized brand.

How It All Began

Uri Poliavich decided to launch his own project in 2016. He set a goal to completely reconsider and change the online gaming sector by offering completely new products and revolutionary gaming experience.

Uri Poliavich is a businessman, philanthropist, and the founder of Soft2Bet, a gaming turnkey solutions provider. He brings more than 13 years of leadership experience in online entertainment. Uri Poliavich was born in 1981. At the age of 14, his family moved to Israel, where he completed high school and served three years in the Israeli army. These early years shaped his resilience, discipline, and drive for change. Working in the gaming business, he personally evaluated the value of adaptability, quick decision-making at crucial moments, and practical leadership. This list of principles would later help determine the entrepreneur’s strategic direction.

Initially, this startup was called a minimalist platform with huge functionality and excellent capabilities. During development, special emphasis was placed on the following important aspects:

  • Scalability
  • Automation
  • Regulatory compliance

This approach to project creation and having global plans led to launching a full-scale operation. Uri initially emphasized that the new platform should become modular and highly compatible.

Rapid Growth of Soft2Bet

Within a few years of its founding, Soft2Bet rose to a new level and became highly in demand among partners in regulated European markets. Such rapid growth and active development led to the need to open headquarters in Malta. This helped further brand development using powerful infrastructure and modern regulatory framework as foundation.

This was an important strategic step by management that strengthened team interactions, laying a solid foundation for Soft2Bet’s further global presence in the international arena.

Today, Soft2Bet’s modern approach is based on the principles of proximity and transparency to build trusting relationships both within the team and with clients and brand partners.

Innovations and Strategic Initiatives

Uri considers innovations the foundation of professional ethics, which influenced creating the Motivational Engineering Gaming Application (MEGA). This is a real gamification engine whose task is increasing modern users’ interest and satisfaction.

Considering strategic initiatives, we should note the Soft2Bet Invest fund, launched by Soft2Bet in 2024 with €50 million capital. Soft2Bet Invest is an investment division focused on supporting innovative projects in the iGaming industry and adjacent sectors. Its mission is to expand the iGaming ecosystem by investing in companies with high growth potential, technological vision, and scalability. Investment focus areas include: game studios, platforms, tech solutions, AI tools, analytics, gamification, user retention mechanics, and fintech innovations.

MEGA Platform by Soft2Bet: Purpose and Results

MEGA platform launch occurred in 2023, and by 2025, this Soft2Bet product has already received numerous awards. Before platform launch, Uri set the goal to create a real revolution in gamification for transforming gaming experiences using personalised rewards and dynamic player retention strategies.

The platform perfectly suits seamless integration with various gaming operators. Using MEGA capabilities, players can be offered the following advantages:

  • Flexible reward systems
  • Intelligent bonus triggers

This allows using extended modern user segmentation to increase their engagement. All this guarantees stable company profit growth for service providers.

The positive effect of using all MEGA platform capabilities was proven in practice:

  • 50% increase in initial deposit amount
  • 65% increase in Net Gaming Revenue (NGR)
  • 4-fold increase in average player screen time
  • 45% increase in Average Revenue Per User (ARPU)

MEGA platform launch successfully combined modern gamification approaches with real impact on future profits. The platform established completely new industry standards for player engagement and gaming business profitability.

Soft2Bet Invest Fund: Purpose and Awards

The iGaming Innovation Fund, with a capital of €50 million, was unveiled in July 2024. Its primary purpose is to foster innovation in iGaming and casual gaming. Its goal is to provide financial and business support to entrepreneurs and companies seeking to take their ideas and operations to the next level.

In September 2024, Soft2Bet Invest received the “Outstanding Contribution to the Gaming Industry 2024” award at the SiGMA East Europe exhibition. This award is given to organizations and companies that have made a significant contribution to the modern gaming industry through technical innovation, mentorship, and investment.

Thanks to Soft2Bet Invest’s capabilities, the company has demonstrated its commitment to the active development of the industry, thereby helping a new generation of innovators in iGaming and casual gaming.

Soft2Bet Services for European Operators

Soft2Bet company offers comprehensive B2B solutions for all reliable partners working in iGaming. Partners receive quality software with high adaptability for launching and managing business.

Today, the company operates under 19 licences across 11 jurisdictions, meaning its activities fully comply with strict requirements and norms of countries that previously issued these licences. To optimise future operations and improve individual gaming experiences, the platform guarantees:

  • Support for numerous payment solutions
  • Successful integration with popular gaming providers
  • Application of reliable, secure back-office systems

One of Soft2Bet’s main principles is regulatory commitment, demonstrating the desire to meet European legislation requirements. Players can count on transparent conditions and fairness in gameplay. Additionally, licence availability confirms high security standards, personal data protection, and financial transaction protection.

Soft2Bet Achievements and Recognition

Soft2Bet has significantly expanded its presence across key regulated European markets, including Sweden, Denmark, and Romania. During this period, Uri was nominated for the Global Gaming Awards (“Executive of the Year” nomination). This is important proof of his recognition and the importance of his role in successfully leading company expansion.

Uri’s activities were noted with various awards:

  • Gaming Intelligence Hot 50 in 2023
  • Leader of the Year by SBC Awards in 2024
  • Executive of the Year by Global Gaming Awards EMEA in 2024
  • 6th place in the ranking of 100 most influential people in iGaming in 2024

In 2024, Uri entered the list of 50 most influential Jews worldwide. He continues setting goals based on obtained data (through conducted analysis) and clear market understanding, refusing banal forecasts and assumptions.

It’s also important to note several significant awards that were received by Soft2Bet company for its substantial contribution to iGaming industry development:

  • Global Gaming Awards EMEA 2025 – “Platform Provider of the Year”.
  • iGaming Sword Award 2023 – “Turnkey Solutions Provider of the Year”.
  • Global Gaming Awards EMEA 2025 (for MEGA) – “Product Launch of the Year”.

Using this practical approach, Soft2Bet’s reputation improved, so today the company is perceived as a reliable operator working in regulated markets worldwide.

B2B and B2C: Sustainability and Flexibility of Company Structure

Soft2Bet develops and operates under Uri Poliavich’s strong leadership, following a dual growth strategy.

This allows combining the following:

  • Active development of popular brands oriented toward each modern consumer
  • B2B platform licensing

The company’s assortment already includes many interesting brands and products it developed and continues successfully managing and controlling their progress:

  • Betinia (Denmark, Sweden).
  • Campobet (Denmark, Sweden).
  • Tooniebet (Ontario, Canada).
  • Quickcasino (Sweden).
  • Don.ro (Romania).

Additionally, clients get the opportunity to become familiar with modular technologies of particular interest to external European partners.

The chosen structure guarantees flexibility and simultaneous sustainability. B2C operations are responsible for analytics and innovation stimulation. B2B partnerships provide scalability, stable income, and desired profits. As a result, Soft2Bet successfully maintains this balance in its work, allowing the company to quickly “adapt” to any changes in market regulation issues and consumer trends compliance.

Safe Gaming and Player Protection

To meet high standards, Soft2Bet employs special professional teams whose tasks include timely identification of fraudulent schemes and regulatory compliance control. The company successfully operates according to the world’s strictest licensing standards while regularly improving proprietary protocols and ensuring player protection.

Additionally, Soft2Bet implements additional responsible gaming measures to confirm safe, stable gameplay.

Soft2Bet Solutions for Complete Integration

For complete integration, through joint efforts, the Soft2Bet team has already developed the following popular innovative solutions:

  • Interface customization capability according to individual gamer requests. This approach promotes active development and formation of individual user experience.
  • Integration of online payments. As a result, operators connect to a large number of popular payment providers. This allows using various methods for depositing and withdrawing funds, offering players different options depending on country/region. An additional bonus is ensuring uninterrupted transaction processes.
  • Comprehensive client support through implementation of managed services. There’s a convenient risk management process, as well as careful control over strict compliance with regulatory requirements, which also proves the high security of the entire gaming process.
  • For casinos and bookmakers (sports betting), a separate complex of integrated solutions was provided. For example, for casinos, such solutions are aimed at a diverse assortment of games – a large portfolio for gamers to choose from. In sports betting, all used solutions were directed toward competitive offers that help break into leadership and ensure stable income.

Using a professional approach and experience, Soft2Bet company continues to successfully combine flexibility, innovative technologies, and its own knowledge and vision of how the iGaming industry should look and work. All this positively affects retaining gamer attention, contributing to uninterrupted gaming processes and stable income.

Soft2Bet Advantages for Partners and Players

Driven by Uri Poliavich’s leadership, Soft2Bet maintains its focus on innovation and long-term progress.

Several basic differences, features, and undisputable advantages result:

  1. Customisable Gamification. Soft2Bet’s MEGA platform offers customisable gamification features. Besides customisation functions, avatars, collectibles, mechanics, and others are subject to customisation. All this aims at obtaining unique gaming experiences.
  2. Global Reach, High Accessibility. Guaranteed support for over 20 languages, offering more than 70+ payment methods. For this reason, Soft2Bet provides uninterrupted access to proprietary innovative solutions and brands. Therefore, ready products are designed for international audiences found across various regulated markets.
  3. Diverse Gaming Portfolio. Soft2Bet offers over 12,500 games from 100 providers included in the list of leaders and leading brands. The company provides opportunities to use comprehensive gaming ecosystems and conducts over 1 million live tournaments annually. Such approaches and work results also positively impact quality gaming experiences.
  4. Flexible Integration. Operators get the opportunity to use proprietary gamification strategy customisation, which involves choosing engines. This allows applying individual approaches to specific demographic features of each gamer and unique market requirements.

In highly regulated industries like iGaming, trust isn’t declared – it’s proven. At Soft2Bet, reputation is not a marketing function but a reflection of how our systems operate every day.

Creating an Solid Company Reputation: Operational Discipline

Reputation, for Soft2Bet, is built through operational discipline:

  • Embedded KYC and AML flows in all licensed markets
  • Standardized source-of-funds checks
  • Real-time logging and automated flagging of transactions
  • Human oversight in risk evaluation
  • Compliance with ISO 27001 on data security
  • Continuous legal monitoring across jurisdictions

This infrastructure ensures readiness for external scrutiny – at any time.

Integrated Responsibility Across Departments

At Soft2Bet, reputation is safeguarded through joint efforts across the entire organization.

Soft2Bet provides:

  • Only confirmed licenses are referenced publicly
  • All country-specific content is legally reviewed
  • Compliance teams oversee published materials
  • Documentation is maintained proactively, not during crises

This approach allows us to be well-prepared at all times.

Reputation Is Operational

Soft2Bet builds credibility through structured processes and reliable systems.The audit records, compliance procedures, and product framework are developed to align with the highest internal standards. Verification, rather than statements, ensures trust. Sustainable growth is achieved through operational consistency and transparency.

What’s Next?

The near-term focus for Soft2Bet is on expanding the product line and entering new international markets. The company’s course is oriented toward geographical and technological growth, with innovative solutions playing a central role in ensuring long-term relevance. All these elements contribute to Soft2Bet’s consistent growth strategy within the iGaming sector.