Berkshire Hathaway HomeServices New England, New York and Westchester Properties named “Real Estate Brand of the Year” in 2018 Harris Poll Equitrend® Study
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May 25, 2018 - 5:09:13 AM
Wallingford, CT - Berkshire Hathaway HomeServices New England, New York and Westchester Properties have announced that they were recognized as the “Real Estate Brand of the Year” and the “Most Trusted Real Estate Brand”, according to results from the 30th annual Harris Poll Equitrend® Study.
More than 77,000 U.S. consumers rated 3,000 brands in about 300 categories in the online study earlier this year. Berkshire Hathaway HomeServices New England, New York and Westchester Properties received the highest ranking in the Real Estate Agency category based on consumers’ perception of it brand familiarity, quality and purchasing consideration, among other qualifying factors.
“I couldn’t be more proud of our sales associates and staff who work tirelessly to adhere to our core values and vision; to be the most highly respected real estate firm, committed to providing exceptional service,” said Candace Adams, Berkshire Hathaway HomeServices New England, New York and Westchester Properties CEO and President. “We are so excited to be recognized with this prestigious award.”
Berkshire Hathaway HomeServices has momentum in eyes of consumers. The brand was also recognized for “Highest Overall Satisfaction for Repeat Home Sellers Among National Full Service Real Estate Firms” in J.D. Power’s 2017 Home Buyer/Seller Satisfaction Study.
The 2018 Harris Poll EquiTrend® study measures and compares the brand health of companies. Respondents offer their perceptions of brands, gauging their emotional connection to them plus brand
awareness, influence and familiarity.
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