In a continuing effort to create new and innovative opportunities within the global pet market, the producers of Pet Fashion Week NY are pleased to announce that they are leading the way once again. In April 2010 Pet Fashion Week NY along with Aktuell Communications, will be hosting a first of its kind pet industry trade event in Sao Paulo City.
Brazil is the fastest growing pet market in the world, and is expected to be second only to the U.S. in annual sales within the next couple of years. Currently the U.S. pet market is approximately 42 billion dollars a year with Japan second and Brazil running a close third and expected to overtake Japan in the very near future.
Aktuell is the leading agency regarding integrated marketing services in Brazil and is responsible for producing the world’s top equestrian event, the Athina Onassis International Horse Show. The event is visited by horse lovers and riders from across the globe and is annually one of the top grossing events in Brazil.
For the first ever Pet Fashion Week event in Latin America, Aktuell would incorporate the look and feel of PFW’s highly successful NYC event in a uniquely South American setting. The branding elements will be that of the familiar Pet Fashion Week NY although the marketing and development of the event would be a pure partnership.
The promotion of the event itself would be that of Pet Fashion Week New York - Brazilian Edition. The thought process being that the well established PFW brand would attract vendors and retailers from both the U.S. market as well as the global pet market.
