News
The visual advantage: online videos and flash websites proving to be profitable for businesses of all sizes
By Press Release
Apr 28, 2008 - 6:50:53 AM

Spalding Sports, the world’s leader in basketball equipment, more than doubled their Internet traffic with the launch of a re-designed flash website. The award-winning site now features video vignettes of professional athletes and collegiate coaches, which viewers can watch without being required to download a video file. In a span of just one month after the new site’s launch, traffic grew +100%. The site is viewable at www.spalding.com.

Beekley Corporation, a medical products company, has seen sales jump dramatically in the fourth quarter of 2007 since the company launched a clinical video. It was targeted to the aware, non-user segment, and featured PointGuards, covers used to protect temporary marks in Radiation Oncology, among other products. The video is viewable at their website www.beekley.com/products/radiation. The sales increase can be attributed in great part to many new clients, most of whom were previously unsure of all of the product’s benefits.

Beekley has brought in over 160 new accounts since the video’s launch, representing an overall close rate of 32%. The video campaign helped boost fourth quarter sales to 40.1% over previous year from the third quarter’s 22.9%.The impact for the company this year should result in well over a hundred thousand dollars more in new business and reorders for the video’s featured product, PointGuards.

Flash websites and videos provide a visually compelling presentation for any business or service. Visual Concepts Media, Inc., the firm that designed the Spalding site and produced the Beekley video, says that more and more companies are employing these techniques to reach audiences because they allow a company to successfully demonstrate a process or product, while also serving as a beneficial tool in helping to enhance the company’s brand initiatives and overall image. Since Flash files are not read by search engine “spiders,” many companies have expressed concern about designing their sites in this way. Combining Flash video and HTML components still allows for Search Engine Optimization.

“A flash web site allows video to be embedded within the flash component so no downloading of a video file is required,” says Visual Concepts Vice President of Digital Media Will Thomas. “It is fast becoming the most effective method of video distribution.” Visual Concepts, which specializes in business consulting, television production, web, and interactive design, integrates audio, video and graphics to any flash web site to develop a creative tool for organizations that can engage the audience at an emotional level and retain their attention for a longer period of time.

The results that Beekley Corporation experienced with its video are possible partly because of the growing popularity and omnipresent nature of Internet video. According to comScore data, a global information provider that analyzes Internet consumer behavior, seventy-five percent of all U.S. internet users watch a video online during a typical month. Given this statistic, companies which utilize the online video tool will benefit in that they can effectively and creatively communicate their organization’s message in a way that was never possible before. Companies can produce videos that will resonate with customers and prospective customers by fully engaging them with the product line or service.

About Visual Concepts

Visual Concepts is a consultative web-design and electronic communications agency which utilizes state-of-the-art visual imagery to assist businesses and non-profit organizations in achieving their communications objectives for marketing, public relations, sales, training, and human resources. The firm specializes in multimedia and meeting staging for businesses across the country. For more information about Visual Concepts please visit www.visualconceptsinc.com.

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